Jun 11
28
I’ve been gathering information on some common SEO mistakes. Here is a list of what I have so far. Be sure to comment and add any that you have experienced. Let’s all learn from these: Mistake Why It’s A Mistake Solution Not doing proper keyword research You think you know how people think, you certainly know how you think and how you would search so you just go with the phrases that you think people will use. Big mistake. People search differently, especially because different people are in different phases of the researching and buying process and you want to use keywords that will catch them in all phases in the process. Keyword research is the foundation of your campaign and not a step you should skip. Review web stats, brainstorm with colleagues, use keyword research tools, check out competitors. Put the proper time and attention into keyword research. Doing your own SEO…but then never making time to actually get it done You don’t have to outsource, you can handle it yourself – as long as you really do handle it yourself. Often the tasks site on a to do list for a long time and you never get around to it, but you still hopefully check your web stats – expecting to somehow find the engines picked up your site and sent a ton of traffic.
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Top SEO Mistakes You Must Avoid (Cheatsheet)